Expanding Customer Relationships Beyond Communication Services

Service providers are currently engaged in an escalating battle for ownership of the consumer. As this battle intensifies, it's now clear that voice, internet access, and video are rapidly becoming irreversibly converged into an integrated information, communication, and entertainment (ICE) services business. As a result, communications service providers are looking to Internet Protocol television (IPTV) as a key weapon in both defending their existing voice relationships and expanding into new, high-value services—from traditional broadcast TV to unique forms of interactive entertainment.

More than just an incremental service offering, IPTV is rapidly becoming a service imperative that establishes the foundation on which all future services and customer relationships will be built.