Here's How You Can Deliver Greater Value to Your Small Business Community

The days of relying solely on faster internet speeds to attract subscribers are behind us. Competing on speed leads to price wars, shrinking margins, and limited growth—a strategy that ultimately results in a race to the bottom. To succeed, you need to transition from a commodity mindset and instead focus on delivering exceptional subscriber experiences. This pivot will drive subscriber loyalty, build your brand, and open new revenue streams.

Small Businesses Are Your Untapped Opportunity

Small businesses present a unique opportunity for BSPs to expand beyond connectivity. These businesses are the backbone of local economies, yet traditional residential or enterprise solutions often underserve them. 

With Calix SmartBiz™, a managed service purpose-built for small businesses, you can fill this gap by providing secure, scalable, and value-driven solutions that help small businesses thrive. By developing offerings on SmartBiz, you can address critical needs like network security, operational efficiency, and enhanced productivity—building stronger customer relationships and achieving sustainable growth.

Protect Small Businesses With Advanced Network Security

Small businesses are increasingly vulnerable to cyberattacks and data breaches, yet many lack the resources for enterprise-grade security. SmartBiz enables you to deliver advanced, network-wide cybersecurity to safeguard sensitive data. SmartBiz also helps maintain compliance with critical industry standards, such as PCI DSS, ensuring small businesses meet secure payment processing and data handling requirements. 

Beacon Broadband, for example, uses its 'Business Plus' offering—built on SmartBiz—to deliver lightning-fast internet, state-of-the-art firewall and network security, and resilience. This comprehensive approach addresses small businesses' connectivity, security, and productivity needs. The result is peace of mind and differentiating your organization by helping your small business subscribers operate with confidence. 

Boost Productivity With Self-Service Options and White-Glove Service

Small business owners value solutions that simplify their operations. SmartBiz includes intuitive tools like an easy-to-use mobile apps for self-service, enabling businesses to manage their networks without extensive IT expertise. BSPs can also offer remote troubleshooting through Calix Cloud to minimize downtime and reduce support costs.

Providers like DirectLink use SmartBiz to empower their small business subscribers with both self-service and white-glove support options. Offering your small business subscribers a seamless experience will reduce network downtime and improve customer satisfaction. 

Build Loyalty and Drive Word-of-Mouth Referrals

Exceptional experiences foster loyalty and encourage organic growth through referrals. When you offer SmartBiz, you position yourself as an indispensable partner to small businesses, building loyalty and increasing word-of-mouth recommendations. 

SCTelcom exemplifies this approach, achieving a remarkable 79 Net Promoter Score™ (NPS®) and maintaining customer satisfaction (CSAT) ratings in the 90s. These results demonstrate the value of solving real challenges for small businesses and turning customers into enthusiastic advocates.

Unlock New Revenue Streams While Supporting Local Economies

SmartBiz allows you to diversify your revenue streams while reinvesting in your communities. You can generate recurring revenue and higher margins by offering managed services tailored to small businesses.

VNET Fiber's success with SmartBiz underscores this potential. Within 10 months of launch, they achieved over 90 percent of their first-year subscriber goal. By addressing the daily challenges of their small business customers, VNET Fiber drives growth and strengthens their local economy.

Future-Proof Your Growth With SmartBiz

With more than 40 million small businesses across the United States, United Kingdom, and Canada, the small business segment offers significant opportunities for growth. To capitalize on this potential, it's critical to go beyond speed and deliver exceptional experiences that address real challenges. Purpose-built solutions like SmartBiz allow you to differentiate your services, create lasting partnerships, and support the success of local businesses. 

You can't afford to compete on speed alone. Now is the time to focus on delivering value through secure, scalable, and productivity-enhancing solutions. Providers like Beacon Broadband, DirectLink, SCTelcom, and VNET Fiber are successfully leveraging SmartBiz to transform their businesses and communities, setting a strong example of what's possible. 

Learn how you can meet the needs of small businesses in your community—download our eBook "How Broadband Service Providers Can Become the Catalyst for Small Business Growth." 

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.