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SUCCESS WITH SMARTLIFE™ MANAGED SERVICES

Market Activation

Grow your business and increase marketing effectiveness with a range of premium tools and content to help market your service

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Smiling marketer

Become a marketing giant

We invest in your success

Built by service provider marketers for service providers, the Calix Market Activation program combines award winning creative and real-world marketing programs built exclusively for broadband service provider subscribers.

With over three years of content and technology development, the Market Activation programs makes your brand as powerful as any billion-dollar consumer giant.

Unlimited marketing campaigns
Omni-channel campaigns​
Marketing on-demand
Marketing playbooks

At your fingertips

On-demand content and tools available to you

Electronic content builder
Your superpower for launching new products, deploying marketing campaigns, engaging the subscriber and beyond
  • New UI/UX
  • Easily find content with Smart Search
  • Faster campaign creation—templates are pre-branded for each BSP
  • Easily personalize templates or start from scratch—customization at your fingertips
  • Advanced features allow you to save, share, and collaborate with ease

Access Electronic Content Builder (login required)

screenshot of electronic content builder
Video editor
Start your video marketing strategy

Access pre-branded videos on-demand for your personalized CommandIQ app and managed services

  • Entire Gerry Dee Video Series
  • Pre-built videos how-to’s, explainers and set-up of your app
  • Videos for acquisition, upsell/cross sell, and retention​
  • Easily onboarding your subscribers with simple instructional videos​
  • 75+ videos personalized to your brand. No editing required
  • 100’s of free templates​
  • Video formats for YouTube, web social media posts, Reels and Stories
  • Hundreds of free photos, graphics and videos​
  • No video editing skills required with the simple intuitive editor

Access MAVE Studio (login required)

screen shot of video editor
Web builder
The ultimate subscriber experience starts with an amazing website

The Calix Web Builder puts all our Market Activation web templates right into your WordPress. Choose one or all the templates and use our visual template editor to add and modify the content with no coding.

  • Launch landing pages
  • Create a Wi-Fi page
  • Add video
  • Link forms directly to Mailchimp
  • Add content with one-click
  • 20 Calix templates ready to use and mobile optimized
  • Thousands of content blocks and pre-designed pages
  • Hundreds of free photos, graphics and videos​
  • No coding editing skills required with freehand editor

Download Calix Web Builder from ECB (login required)

screenshot of web builder
Gerry Dee and backyard playhouse

The Gerry Dee video collection

Download from ECB

It's about your brand

Build consistent branded campaigns

The most effective campaigns have powerful branding. With the Electronic Content Builder, its all about Your Brand. You can add your service provider brand style to any template. Change fonts, colors, logos and even product images in just a click.​

screenshot of digital ad
Simple creative
content examples
More content
example of gaming ad
Better marketing

Deliver the right message to the right subscriber in less time and budget.​

Empower your subscribers with flexible home network controls. Create a differentiated subscriber experience with this end-to-end solution marketing campaign.

ExperienceIQ campaign assets

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Bring value and peace of mind to your subscribers with the ProtectIQ threat awareness series. Create a differentiated subscriber experience with this end to end solution marketing campaign.

ProtectIQ campaign assets

Login to Electronic Content Builder

Bring value and peace of mind to your subscribers with the ProtectIQ threat awareness series. Create a differentiated subscriber experience with this end to end solution marketing campaign.

Arlo campaign assets

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Calix Certified Go-to-Market Partners

We partner with the best to deliver the best subscriber experience

Calix Certified Go-to-Market (GTM) Partners are companies invested in the telecommunications industry with deep knowledge about marketing strategies and campaigns that deliver results. They also understand how to use Calix Engagement Cloud to help you segment your markets and messaging to achieve higher ROI. We encourage you to contact them directly to hear about all the great assistance they can provide.