5 Factors To Help Pick the Right Wi-Fi Systems (and Improve Subscriber Experiences)

Operations and engineering teams are rightly focused on optimizing the network to enhance the subscriber experience. But, any advantage is quickly overshadowed if the subscriber’s premises equipment isn’t up to the same standard. To protect your brand, you must invest in the right systems from the start.
 

Why the Wrong Systems Impact Your Value

Wi-Fi systems can rapidly erode a subscriber’s perception of value if they are:

• Unreliable
• Inadequate in providing coverage/performance
• Difficult to self-manage
• Lack critical features

Even if the root cause of the issue is not the fault of the broadband service provider (BSP)—such as a subscriber using sub-par third-party equipment they purchased—it’s still likely the subscriber will blame you. That’s why offering your subscribers the right systems based on their needs is a crucial experience differentiator.
 

How To Choose the Right Systems for Your Subscribers

Understanding the subscriber segment you’re serving, their connectivity needs, and the best way to install and activate systems within their premises is critical. It’s the key to establishing a positive subscriber relationship from the start.
 

Here are the factors you need to consider:

• Select the right systems for the setting. A “one size fits all” approach will not deliver an optimal experience for your subscriber’s environment. Do you need a robust system that covers a large-family house or a compact system for an apartment? Understanding their needs will ensure you deliver the best experience.
  
  
• Meet your subscriber’s connectivity needs. Today’s subscribers have over 20 devices connected to their network—and you must support them all. Will they rely solely on Wi-Fi? Do they have special requirements (such as online gaming) that require a direct connection via Ethernet?  
  
  
• Make installation a positive first touchpoint. Some subscribers want a traditional installation, while others are comfortable doing it themselves. Providing options allows you to tailor the installation to suit your subscribers’ preferences.
  
  
• Equip your systems with the latest features. Choosing future-proof systems is crucial. What value-added capabilities are built into the system that contribute to a positive experience? Is it easy to configure, troubleshoot, and secure?  
  
  
• Support a long-term systems strategy. Your subscribers shouldn’t have to upgrade equipment in a year or two. To maximize return on investment, systems must have long lifecycles and the ability to be regularly updated.

Elevating the Subscriber Experience With the Right Systems

Meeting all these requirements isn’t easy, but we’re committed to making it easier. The Calix Unlimited Subscriber portfolio includes a range of systems that allow BSPs to deliver differentiated subscriber experiences tailored to their precise requirements.
 

All systems are cloud-managed and fully integrated into the Calix Broadband Platform to provide a launchpad for exciting managed services that are key to elevating the subscriber experience and differentiating from the competition.  
 

Installing the right systems from the start can strengthen subscriber relationships, develop loyalty and deliver an experience that competitors can’t match.
 

Download our interactive infographic to learn how to select the right system based on your subscriber.