Can Your Broadband Website Beat Your Competitor's Site?

"Get the fastest, most reliable connection.”

“Unmatched Speed and Reliability!”

“High-Quality Communication Services, at Affordable Prices.”
 

Which one of these taglines, plucked straight from three websites of different broadband businesses, stand out to subscribers? Or, do they all sound the same?
 

Facing increased competition from deep-pocketed national providers expanding into regions that have long been dominated by local ones, broadband marketers face a dire challenge: Shift away from touting reliable technology and at fast speeds—or lose to the big boys.
 

Calix works with hundreds of broadband businesses to revamp their marketing strategies to stand out and win. In this webinar on November 14 at 2 p.m. EST, we will:

• Demonstrate how brand and offering positioning can be your key differentiators.
• Dissect real-world website transformations from three local broadband service providers.
• Show how they revamped their offering strategy and online presence to emphasize value and stand out against the competition.