When Competition Enters the Market at a Lower Price, How Do You Compete?

Are you facing increasing pressure from aggressively priced competitors? Are big telecoms targeting your residential subscribers with low-cost mobile bundles? And in the small-business market, how are you delivering competitive business solutions that meet subscriber needs and expectations, such as integrated security, guest portals, and more?  
 

Join us on July 31 at  2 p.m. ET to learn how WTA member, Smithville, worked with Calix to implement new residential and small-business offerings in their service areas in mere months. They also launched a value-based marketing plan to stand out from the competition, gaining more market share and increasing subscriber satisfaction.
 

They will discuss how they:   

• Landed on launching value-based managed services and differentiated from the competition;

• Built a launch plan including marketing, sales, and installation approaches;

• Learned from the best practices they have cultivated along the way.