When Competition Enters the Market at a Lower Price, How Do You Compete?

Are you facing increasing pressure from aggressively priced competitors? Are big telecoms targeting your subscribers with low-cost mobile bundles? And in the small-business market, how are you delivering competitive business solutions that meet subscriber needs and expectations, such as integrated security, guest portals, and more?  
 

Learn how WTA member, Smithville, worked with Calix to implement new residential and small-business offerings in their service areas in mere months. They also launched a value-based marketing plan to stand out from the competition, gaining more market share and increasing subscriber satisfaction.
 

They will discuss how they:   

• Landed on launching value-based managed services and differentiated from the competition;

• Built a launch plan including marketing, sales, and installation approaches;

• Learned from the best practices they have cultivated along the way.