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May 22, 2025

Beyond the Basics: Advanced Strategies for Optimizing the Customer Experience

A smiling woman laying down in grass while looking at her laptop

As service providers continue to expand their fiber networks, the challenge to distinguish the services and experiences offered to residential and business customers increases tenfold. How will you ensure that you avoid merely selling speeds and feeds without offering any differentiation?
 

Calix works with hundreds of leading broadband companies who know that offering unique subscriber experiences ensures safety and security and meets subscriber expectations by focusing on value, rather than price.  
 

Please join Calix marketing experts on Thursday, May 22, 2 p.m. ET to learn how broadband businesses use simple and effective mobile app experiences to protect residential and small business subscribers while enabling personalization and self-serve capabilities to provide an enhanced experience. In this webinar, you will gain insights on how to:

  • Provide effective mobile app experiences for all subscriber segments,

  • Ensure subscribers are safe and secure while seeing and understanding the value you deliver in protecting their network  

  • Formulate strategies that center the mobile app in value-based offers that appeal to subscribers and increase adoption and ARPU