When Competition Enters The Market At A Lower Price, How Do You Compete?
Webinar | Wednesday, July 31st | 2 PM ET
Are you facing increasing pressure from aggressively priced competitors? Are big telecoms targeting your residential subscribers with low-cost mobile bundles? And in the small-business market, how are you delivering competitive business solutions that meet subscriber needs and expectations, such as integrated security, guest portals, and more?
Join us on July 31 at 2 p.m. ET to learn how WTA member, Smithville, worked with Calix to implement new residential and small-business offerings in their service areas in mere months. They also launched a value-based marketing plan to stand out from the competition, gaining more market share and increasing subscriber satisfaction.
They will discuss how they:
- Landed on launching value-based managed services and differentiated from the competition;
- Built a launch plan including marketing, sales, and installation approaches;
- Learned from the best practices they have cultivated along the way.
Speakers: Calix / Smithville
![small-business-woman-smiling-tablet A woman smiling while using a tablet at a small business](/forms/marketer/webinar/new-broadband-offerings/_jcr_content/root/container/hero_form_copy.coreimg.png/1720723694182/small-business-woman-smiling-tablet.png)