Smithville Differentiates With Outdoor Wi-Fi for Homes and Businesses, Growing Multiple Markets With Calix Managed Services
Building on its success with myriad security-focused broadband offerings—including blocking 22,000 cybersecurity threats monthly and providing homeowners peace of mind with connected cameras—Smithville further differentiates with outdoor Wi-Fi for residential and business subscribers
SAN JOSE, CA—July 11, 2024—Today, Calix, Inc. (NYSE: CALX) announced that 20-year customer Smithville Communications is leveraging the Calix Broadband Platform and purpose-built managed services to deliver secure, outdoor Wi-Fi for residential and business subscribers. Smithville’s outdoor Wi-Fi offering enhances its existing Calix SmartHome™ residential managed services—like connected camera property protection from Arlo Secure and network security from ProtectIQ®—inside and outside the home. Smithville also delivers outdoor Wi-Fi to businesses like landscaping companies, farms, churches, and inns. In August 2023, Smithville expanded its business market with Calix SmartBiz™, a purpose-built, all-in-one broadband solution featuring security and productivity services tailored to the needs of small businesses.
Smithville’s outdoor Wi-Fi campaign, supported by Calix Success, generated hundreds of subscriber inquiries. Within weeks of launch, Smithville performed dozens of installations of Calix GigaSpire® u4hm outdoor systems and has since received a steady influx of orders.
“Adding outdoor Wi-Fi for our residential and business subscribers was an easy decision with innovation and support from Calix,” said Darby McCarty, chief executive officer and chairman at Smithville. “The Calix Platform has made it simple for us to adopt and launch managed services to differentiate and provide additional value to our customers. With outdoor Wi-Fi, we are extending and reinforcing our commitment to safe and secure broadband.”
Smithville leverages the full capabilities of the Calix Platform to:
- Deliver secure outdoor Wi-Fi to subscribers quickly and at the lowest operational expense. Smithville has doubled the number of subscribers using Calix GigaSpire Wi-Fi systems in the last 12 months. All Calix systems are easily deployed and operate on the industry’s only business-transforming platform. The compact, weather-resistant GigaSpire u4hm delivers exceptional outdoor connectivity and enhances outdoor security system capabilities without an installation fee or upfront cost—ideal for lakefront properties, suburban homes, and small farms.
- Leverage cloud insights for transformational go-to-market success with personalized communications. Using the Calix Platform’s cloud capabilities, Smithville effectively communicates new offerings to residential and business subscribers. The “Take Your Connection Outside” campaign from Smithville launched outdoor Wi-Fi with personalized messages informed by Calix Engagement Cloud insights.
- Extend managed services outdoors to enhance subscriber security. Smithville leveraged SmartHome to expand residential offerings in 2023, launching comprehensive security packages with ProtectIQ network security to block 22,000 monthly digital threats and Arlo Secure connected camera property protection. Enhanced security services and easy access to cybersecurity reports via the Smithville mobile app (built on Calix CommandIQ®) increased subscriber engagement significantly over the past year. Additionally, Smithville’s SmartBiz offering, now with outdoor Wi-Fi, ensures the safety, security, and compliance of critical small business online activities.
“Smithville is redefining the broadband experience by expanding secure, outdoor Wi-Fi and advanced security services to both residential and business markets,” said John Durocher, chief customer officer at Calix. “Through a strategic partnership with Calix Success, Smithville has designed and launched new packages that directly address subscriber needs. Our Success team helped train field technicians, align organizational efforts, and integrate Arlo Secure into Smithville’s security offerings. By innovating to differentiate, Smithville is driving major market growth while continuing to improve life in its Indiana communities.”
Explore how BSPs easily deliver exceptional subscriber experiences—inside and outside—with integrated managed services and the Calix Broadband Platform.
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