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What is digital marketing?
Digital marketing encompasses a wide range of online strategies to promote brands, products, or services. It includes activities like social media, email, texts, and websites.
Create a compelling online presence, attract a target audience, and convert visitors into customers or achieve other desired outcomes through the website.
Reach new customers by ensuring your website appears when your customers are searching for answers to their problems or questions.
Content can take various forms including blog posts, articles, videos, infographics, and more. The primary goal is not explicitly to promote a brand or product but to provide information, solve problems, or entertain, establishing trust and credibility with the audience.
The effectiveness of email marketing lies in its ability to deliver timely and relevant information directly to the inbox of potential or existing customers, fostering communication and encouraging desired actions.
Utilizing the benefits of social media magnifies brand awareness, establishes an influential online presence, and allows you to engage with customer in a more interactive and immediate manner.
Digital Marketing Tools
Execute your digital marketing plan with tips from Calix experts
Learn about all the features and functions you’ll need to understand and target your audiences for better ad placement.
Part 1: ISP toolbox overview
Part 2: ISP toolbox marketing overview
Facebook ads manager for beginners
Your guide on how to create and schedule powerful new ad campaigns to reach your audience.
Digital Marketing Plan
Your first steps towards digital marketing success
- Define your marketing goals
- Know your audience
- Budget considerations
- Choose the right channels and sites
- Consider the buying cycle
- Analytics and measurement
What is your primary goal? There are many to consider, from increasing brand awareness, lead generation, sales, etc.
Understand your target audience’s online behavior and preferences. Consider where they spend their time online.
Different digital marketing types have varying costs. Any size budget is possible from $50 to $50,000.
Select platforms that align with your audience and goals (e.g., Facebook, NextDoor, other neighbor sites). You can also tie these to your sales by determining which activities generate the most engagement and which generate the most sales.
Match your strategy to your customer’s buying journey and create materials that align with where they are in their journey with what they are seeing from you.
Ensure you can measure the performance of your chosen strategy. Use analytic tools to track key performance indicators (KPIs) relevant to your goals (e.g., open rates, clicks, click-thru rates, forms submitted).
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