Setting Big Targets for Small-Business Growth in 2024? Hear How DirectLink Built a Winning Strategy

How will the small-business market fuel your revenue growth in 2024? What solution or implementation gaps do you see that could slow you down from reaching your goals?

Calix helps broadband service providers deliver for their residential customers but also the small businesses in their communities. We invited broadband service provider DirectLink to join us on January 31 at 2:30 p.m. ET for a webinar. 

In it, DirectLink’s Chief Operating Officer Derrick Mottern and Director of Marketing Brian Strunk discussed how they implemented a new offering, SmartBiz, for their service area. Together, we covered: 

• Factors that showed DirectLink now was the time to enter the small business market
• Considerations that were required to implement the right solution for their community’s business networking and productivity needs
• Marketing efforts they undertook to win their first small-business customers—and the many others who followed.

Panelists: 

• Alan DiCicco, AVP Product Marketing | SmartLife Managed Services, Calix
• Derrick Mottern, COO, DirectLink 
• Brian Strunk, Director of Marketing, DirectLink
• Eric Kehler, Director of Plant and Field Operations, DirectLink