Calix Marketing Cloud Recognized as Disrupter at the 2023 Stevie Awards

Every year, the Stevie Awards recognize companies, individuals, and products that shape the business world. In recent years, the Stevies have presented their American Business Awards to recipients such as Deloitte and Pepsi. And in 2023, Calix added its name to the list, taking home three bronze medals in Best Cloud Platform, Marketing Disruptor of the Year, and Best Business Technology Pivot.

Calix was honored to have a seat at the table during this year’s Stevie Awards alongside other business and industry leaders. When Calix Marketing Cloud (CMC)* took home three bronze medals, it was an even greater recognition of the partnership between Calix and the broadband service providers (BSPs) we serve. Without you, there would be no innovation. Without you, we couldn’t deliver marketing technology that is revolutionizing the way rural BSPs engage with their subscribers.

In 2022, Calix launched new capabilities for Marketing Cloud*, allowing BSPs to leverage demographic and psychographic data. Broadband marketers can now generate subscriber experience insights strong enough to supercharge their acquisition and retention campaigns through a more personalized, data-driven approach to engagement.

Even the smallest BSP can acquire high-value subscribers, increase engagement, and take advantage of integrated systems with HubSpot, Mailchimp, Facebook, and CommandIQ® (a mobile app feature customized with their branding) all in one place. It’s user-friendly, effective, and proven to significantly aid businesses in increasing revenue, ROI, and ARPU (average revenue per user).

How Jade Communications Leverages Data To Engage Subscribers

Jade Communications is an example of how data-driven marketing can drive business growth. Jordan Wehe, marketing director at Jade, was faced with an issue: Churn rates were increasing while the subscriber experience was depleting. He understood that the only way to differentiate Jade from its competitors was to focus on improving the subscriber experience entirely. Jade took advantage of data and insight tools available only through Calix Marketing Cloud* to segment their subscriber groups and deliver personalized and effective campaigns. Specifically, they curated a campaign geared toward parents—offering home and network security options.

The partnership between Calix and Jade Communications has improved Jade’s presence within their community and boosted their growth as a firm: Jade has increased adoption rates of their premium-tier Wi-Fi service by more than 50 percent, delivered an ROI of 300 percent on upsell campaigns, and reached a 90 percent upgrade rate on their premium home security package. As a result, Jade Communications and Calix Marketing Cloud’s* partnership was recognized as the Stevie Awards’ Bronze Marketing Disruptor of the Year, awarded for Jade’s ability to differentiate and dominate by putting the subscriber first and focusing on the experience with Calix Marketing Cloud*.

Conclusion

Calix is so excited to accept these awards and share them with our community of customers, partners, and leaders. We couldn’t have done it without you. Let’s enable our growth for 2023 and beyond, together.

*As of November 2023, Calix Marketing Cloud has been renamed to Calix Engagement Cloud. Learn more.