Calix Introduces Business Insights Services So Service Providers Can Easily Leverage Their Business Data To Make Mission-Critical Business Decisions Faster

SAN JOSE, CA—October 18, 2022—This week at its annual customer success and innovation conference, Calix, Inc. (NYSE: CALX) announced Calix Business Insights Services (Business Insights Services). This new offering gives broadband service providers (BSPs) the capabilities of a team of business intelligence analysts to transform their data from the Calix Cloud® platform—and other first-party sources—into a comprehensive plan of actionable insights. Business Insights Services launches in 2023 and will be operated by the Stevie® award-winning Calix Customer Success Services (Customer Success) team. Calix business intelligence analysts and customer success specialists will partner directly with BSPs to leverage their business data to answer a specific question or solve a unique business challenge. The results are delivered in a detailed plan with compelling visuals and actionable recommendations. Business Insights Services will help BSPs reach their objectives faster by telling an accurate story behind the numbers. Calix announced this new offering to simplify data analytics as BSPs of all sizes are undergoing remarkable business transformations to beat intensifying competition and seize new market opportunities. For many BSPs, that means delivering differentiated managed services on top of their Wi-Fi offerings. Business Insights Services is designed to support BSPs with data-driven plans and strategic insights as they launch new revenue streams, build stronger subscriber relationships, and evolve their value propositions.

Business Insights Services will launch with an initial offering that deconstructs Net Promoter Score℠ (NPS®) results. Innovative BSPs like ALLO Communications that tailor their managed service offerings to the needs of their subscribers have NPS scores in the 70s in an industry where typical scores average below 30. This allows BSPs to measure how effectively they deliver an exceptional subscriber experience. The NPS offering in Business Insights Services will be the first in a growing engagement catalog to address specific topics unique to BSPs. Working with Customer Success, BSPs can create plans and programs for improved competitive advantage. Business Insights Services will help BSPs:

• Gain invaluable insights on their networks to build actionable plans. Calix-partnered BSPs have access to their extensive business data from the comprehensive marketing insights engine Calix Marketing Cloud (Marketing Cloud). They also have access to unmatched visibility in Calix Support Cloud. To get the most out of these investments, BSPs can engage Business Insights Services to analyze their data to answer questions and address business concerns. As directed by a BSP, business intelligence analysts and customer success specialists will do the heavy lifting. The results are detailed recommendations to improve marketing, operations, subscriber experiences, and more.
• Launch loyalty programs built on accurate insights to cultivate stronger subscriber relationships. To make NPS results truly meaningful, BSPs must go beyond the numbers to understand what the score and underlying data reflect. Calix business intelligence analysts and customer success specialists will collaborate with BSP leadership to apply statistical analysis to uncover the root cause of business challenges. This will inform improvement plans, delivered in platform- and software-agnostic recommendations.
• Tailor marketing campaigns for managed services to turn subscribers into high-value NPS promoters. By engaging Business Insights Services to analyze their data from Marketing Cloud to uncover actionable insights, BSPs can more effectively reach high-value subscribers. As a result, BSPs can turn NPS results into increased subscriber engagement that moves the needle on revenue.

Also announced this week at Calix ConneXions 2022 are four new managed services added to the company’s growing ecosystem. Now with access to 11 managed services in total, Calix-partnered BSPs can easily reach new audiences and new markets. Colorado-based Jade Communications uses managed services from Calix to create exceptional subscriber experiences that differentiate them from the competition. Jade recently issued an NPS survey that included subscribers with the Arlo Secure managed connected camera service, customized and branded as Jade Security. The results were astonishing. One hundred percent of subscribers with Jade Security are likely to recommend the service to friends and family. With results in hand, Jade leadership turned to Business Insights Services to analyze their NPS, helping them clear the noise and make informed business decisions faster.

“Our NPS engagement with Business Insights Services translated our NPS results into insights that are helping us better understand the perceptions and experiences of our subscribers,” said Jordan Wehe, marketing director at Jade Communications. “Through impactful imagery that simplified and narrated advanced analytics, they identified key trends in our subscribers’ experiences that were not present in our other marketing tools. These takeaways are now helping us re-examine the way we do things. I look forward to continuing the engagement with Business Insights Services to guide us as we work to improve our processes and experiences to enhance our subscribers’ lives.”

Business Insights Services is built for any Calix Cloud customer. Those with Premier Customer Success have the added benefit of a customer success manager integrating these actionable insights into their success plans. ConneXions attendees can learn more about Business Insights Services in the Innovation Showcase and Expo at the Wynn in Las Vegas.

“The broadband industry is transforming rapidly, which means keeping subscribers satisfied, and staying ahead of the competition requires that you make better business decisions faster,” said Martha Galley, executive vice president of customer engagement and services at Calix. “Calix Cloud delivers more data and insights than many BSP leaders have ever had and makes it available at their fingertips. The goal of Business Insights Services is to help our customers get the most value out of their investments in our platforms, through delivering actionable programs and plans. We will help them demystify data and reveal insights behind the numbers through powerful and engaging visuals. As a result, BSP leaders will walk away with action plans that help them reach their objectives faster. We are thrilled to launch this critical new offering from our award-winning Customer Success team, the largest and most powerful in our industry, to further support the success of our BSP customers.”

Learn how Business Insights Services will enable BSPs to leverage their business data to make mission-critical business decisions faster.

About Calix

Calix, Inc. (NYSE: CALX)—Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission: To enable broadband service providers of all sizes to simplify, excite, and grow.

This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

Calix and the Calix logo are trademarks or registered trademarks of Calix and/or its affiliates in the U.S. and other countries. A listing of Calix’s trademarks can be found at https://www.calix.com/pages/trademarks.html. Third-party trademarks mentioned are the property of their respective owners.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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